Serai Lobelo is a conceptual thinker and influencer based in Johannesburg.
Under his belt are numerous years of experience in the media industry as well as the creative communication fields as both creative director and an art director.
With a keen eye for detail Serai holds in the highest esteem his ability to ignite conversations and contribute to excellence in his chosen field. 

Lobelo Creative Lab was conceptualised and founded in 2012 with the vision to help clients unpack the pan African consumer and create relatable communication. Previous successes include work with brands such as Vaseline Men, Vuzu Amp, Mzansi Magic, Massmart, Hope Factory, Blaque Magazine, Mr Concierge, Macallan Whisky, Westcliff Four Seasons, SA Polo, Odrin Menswear, Luminance, Prince of Wales cup and other high end clients. 

All rights reserved. Registration No. 2012/ 202134/07. 100% black owned and a BBBEE Level 1 Contributor.